🚀 HeyPico Master Campaign & Creative Hub

Single Unified File · 30-Day Online Validation Engine · Google Drive Backend (marcus@heypico.ai)
Paid Ads: $20 SGD / day (Meta)
Community: Telegram Channel & GC
Unified Sub: USD 15 / USD 45 / USD 98
🚀 Live Campaign Stage & Executive Progress Tracker
Real-time execution status for leadership review. Synchronized with Google Drive (marcus@heypico.ai).
Overall Progress: 18% Complete (Stage 1 Active)
Stage 1 · Week 1
Foundation & Launch Burst
6 / 8 Items Ready
Stage 2 · Week 2
Meeting Scribe & Listings
1 / 7 In Progress
Stage 3 · Week 3
Genesis 200 & Model Battles
0 / 7 Planned
Stage 4 · Week 4
Urgency & Decision Gate
0 / 8 Planned
100 Units
Tablet Validation Batch (MOQ)
$20 SGD / day
Paid Meta Ad Budget ($600 / 30d)
200 Devs
Genesis Cohort Target
USD 15 / mo
Unified Starter Anchor ($45 Pro)

🎨 Nico's AI Creative Production Workspace

Every scheduled asset below now includes designer-ready requirements: title, header, description/write-up, keywords, CTA, placement notes, dimensions, visual direction, rationale, and a one-click copyable prompt for AI generators. Nico can directly attach completed images, videos, and EDM links below each card.

🎯 Paid Meta Ads Strategy ($20 SGD / Day · $140 / Week · $600 Total)

Strict adherence to the $20 SGD/day Meta ad spend cap. 48-Hour Kill Rule: Pause and swap hook if CTR < 1.0% or CPC > $1.50 SGD after 48h.

📊 Steady Analytics Output & UTM Performance

Steady can paste daily analytics here from website, webapp, Android, iOS, Play Store, App Store, subscriptions, purchase data, and UTM campaign tracking. Values autosave locally, export in JSON backup, and sync to Google Drive with campaign state.

🛰 Live API Metrics

Pulled live from the HeyPico analytics API. Read-only — the manual metrics below stay as the paste-in record.

Loading live metrics…

🔗 UTM / Campaign & Post Performance

Track which post, campaign, or UTM link drives views, clicks, installs, trials, subscriptions, and revenue.

Campaign / PostPlatformSourceMediumCampaignContentViewsClicksInstallsTrialsSubsRevenueNotes

🌟 KOL & Influencer Outreach Package

SG productivity / tech micro-KOLs (3–5 creators), Sep collabs. Track each creator from first contact to content live. Modest budget line — package = brief + demo tablet access + talking points.

KOL / CreatorPlatformHandle / LinkFollowersStatusPackage SentContent LinkNotes

📰 Articles & Product Listings — HeyPico

Product Hunt, Indie Hackers, e27, models.dev, Awesome-Agents, directories. Seed: 4 drafted e27 thought-leadership articles are in e27-thought-leadership/.

Site / PublicationTypeURLStatusDateArticle / Entry TitleNotes

🌐 Online Communities Outreach

X/Twitter · subreddits · Facebook groups · Telegram groups. WhatsApp groups = last priority — only after the other channels are running.

Community / GroupChannelLinkStatusLast ContactResponseNotes
🌅 1. Daily Standup Triage (9:30 AM)

🔹 Owner: Marcus Tan

Review Meta ad comments, Telegram GC messages, and support DMs. Log bugs into Jira picoai.atlassian.net (TECH board) by 10:00 AM.

⏱️ 2. 48-Hour Ad Optimization Loop

🔹 Spend: $20 SGD / day on Meta Ads (FB & IG Feed/Reels).

Kill if CTR < 1.0% or CPC > $1.50 SGD after 48h. Scale if CTR > 2.5% and trial conversion > 3.0%.

📊 3. Weekly Retrospective (Sundays)

🔹 Attendees: Marcus, Nazib, Steady, Vanessa.

Synthesize GA4, Mixpanel, Meta Ads Manager, and Stripe revenue data to adjust upcoming briefs for Nico.

🏛️ 4. 30-Day Executive Decision Gate

🔹 Date: Day 29–30 (28–29 September 2026).

Evaluate tablet unit sales from 100-batch, API MRR, and token margin to lock Month 2 scaling plan.

🎨 Visual Tone & Aesthetics

Theme: Dark modern obsidian (#08090e), slate (#11131c), violet (#7952ff), cyan (#06b6d4).

Tone: Authentic POV (Point-of-View) real user perspective.

🚫 NO Stock Video: 100% real screen recordings (app automation on tablet / terminal coding).

💎 Unified Subscription Rules

One Single Account: Unlocks phone app, countertop tablet, and developer API gateway.

Tiers: Starter $15/mo · Pro $45/mo · Ultra $98/mo with code HEYPICO10.

Tablet Hardware: SGD 288 bundle includes 6 Months of Pro Free ($270 USD value).

🛡️ Security & Team Governance

🔒 Group Chat Rule: All creative briefs for Nico must be assigned in the Telegram Group Chat.

🔒 Figma Rule: Never connect automated AI agents with write permissions to HeyPico Figma.

🔒 CASA Tier 2: Always emphasize that corporate prompt data never trains public frontier models.

🔗 Platform Integrations — LIVE STATUS

✅ VPS Backend — DIRECT
https://marketing-hermes.heypico.ai/api
Let's Encrypt cert valid to Dec 1 2026 · GET/POST verified · Sheet syncs every 5 min
✅ Facebook Page Posting
Page: HeyPico.ai (1087743027764148, 41 followers)
System-user token in keyvault · test post live · CLI: ~/heypico-meta/fb_post.py
✅ Instagram Posting
@heypico.ai (17841411599404028, 144 posts) — images + Reels via Graph
Test post live · CLI: ~/heypico-meta/ig_post.py · DMs need App Review
⏸️ TikTok — researched, paused
Official Direct Post API needs app audit; fallback wkaisertexas/tiktok-uploader + existing session cookie (valid ~Oct 13). Awaiting go-ahead.
⏳ Pending user
IG DMs (App Review or Chrome re-login) · WhatsApp Cloud API token · Netlify token revoke
🎬 Content readiness (Days 1–7)
Marketing shared Drive audited: Day 1 carousel ✅ · Day 2 reel ✅ · Day 3 API tutorial ✅ · Day 6 reel ✅ · Days 4/5/7 cards missing (need creation) · Raw footage only Days 1–3
Fallback chain: VPS → Google Drive JSON → local mirror · Sheet sync: VPS statuses → 📅 Live_Status col · Tablet Tracker rows → VPS/Drive · Updated 2026-09-04

🎬 Content Preview — schedule-ready posts

Each card previews the actual asset matched to its schedule day. Public previews served from Drive (content-previews folder). Click a video to open it.

📅 Day 1 — Branding thought-leadership carousel ✅ ready
day1-carousel-1.png day1-carousel-2.png day1-carousel-3.png day1-carousel-4.png day1-carousel-5.png day1-carousel-6.png
📅 Day 2 — Tablet paid video ad (9:16) ✅ ready
🎥
Primary: tablet automation reel
day2-reel-tablet-auto.mp4 — click to play in Drive
🎥
Alt: tablet unboxing
day2-alt-unboxing.mp4 — click to play in Drive
📅 Day 3 — API developer tutorial ✅ ready
🎥
OpenCode tutorial with voiceover
day3-api-opencode-voice.mp4 — click to play in Drive
📅 Day 6 — Tablet lifestyle reel (9:16) ✅ ready
🎥
Transport ride reel
day6-reel-transport-ride.mp4 — click to play in Drive
⚠️ Missing creatives: Day 1 Ops roadmap banner · Day 4 app-update card · Day 5 security card · Day 7 SLA card (+ week 2+) — need creation. Raw footage exists only for Days 1–3.

☁️ Google Drive + Gmail API Sync (marcus@heypico.ai)

Directly links the dashboard to Google APIs for marcus@heypico.ai. Google Drive saves heypico_campaign_state.json; Gmail read access checks campaign inbox/search readiness for reports and EDM follow-up tracking.

🔑 marcus@heypico.ai Google OAuth Setup
📌 Setup Instructions for marcus@heypico.ai:
1. Go to Google Cloud Console.
2. Create an OAuth 2.0 Web Client ID.
3. Add Authorized Javascript Origins: https://heypico-social-agent.netlify.app or your deployed URL.
4. Enable Google Drive API and Gmail API in APIs & Services.
5. Requested scopes: drive.file, drive.appdata, gmail.readonly, gmail.send.
📊 Live Drive Sync & Cloud State
Target File: heypico_campaign_state.json
Drive Account: marcus@heypico.ai
Auto-Sync Frequency: Real-time on change + 15s background poll
Offline Mode: Enabled (Local-First Fallback)
✉️ Gmail Campaign Access
Gmail Account: marcus@heypico.ai
Use Case: Read campaign replies, EDM follow-ups, lead replies, and send approved follow-up emails.
Scopes: gmail.readonly + gmail.send
Status: Not connected
Authorize Google APIs, then run a Gmail search to show message count and recent subjects.
Google API Connection Checklist
1. Paste Google OAuth 2.0 Web Client ID.
2. Click Connect Drive + Gmail and sign in as marcus@heypico.ai.
3. Dashboard creates/loads heypico_campaign_state.json in Drive.
4. Gmail access verifies inbox search and approved send capability.
5. Future dashboard imports can map Gmail replies into UTM/campaign performance notes.